Marketing/Sales/Merchandising/Promotion




Yogurt Fusion will continue to make new flavours maintaining Yogurt as its primary ingredient with our own concoction of yogurt. We are also aiming the use of local ingredients in the production of our shakes also improving our original products based on the comments, suggestions and feedbacks of our customers. Our strategy in promoting our product is to advertise in popular social networking sites such as Facebook, Twitter and etc and distributing flyers. A slideshow of our product and other information about our products will be shown at our booth.
In terms of sales we need to improve our selling skills and how to reach our customer. Some strategies that we implemented were conducting a “free-taste sample” so that our customer can comment or give us feedbacks that can render us information and how we can fully develop our shakes. This strategy helped us in a lot of ways since we are testing our product to the market.

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